Fontana: Focus workforce recruiting efforts on finding and retaining women

Transervice In The News – FleetOwner Magazine

Fontana: How can fleets attract—and retain—more women?

As featured in FleetOwner IdeaXchange — Gino Fontana, COO and EVP at Transervice Logistics Inc.

Women continue to be underrepresented in several key trucking roles. What can fleets do to create stronger recruiting pipelines and workplaces where more women want to build their careers?

Key takeaways

• Representation varies significantly by role. Women account for 31% of C-suite and executive positions and 37.5% of supervisory leadership roles, but just 9.5% of professional driver roles and 2.5% of diesel technician positions.

• Recruiting starts with representation. Featuring women in recruiting materials and using current female employees to share their experiences can help demonstrate that women are welcome across career paths.

• Hiring is only half the equation. Workplace safety, clear anti-harassment policies, mentorship, and intentional retention efforts can help fleets build a stronger pipeline of female employees.

The latest Women In Trucking Index shows that progress across many trucking roles remains relatively flat—highlighting an opportunity for fleets to take a closer look at how they recruit, support, and retain women.

In his latest FleetOwner IdeaXchange column, Transervice COO & EVP Gino Fontana explores practical ways transportation organizations can expand their recruiting efforts and create workplaces where more women can build long-term careers.

📖 Read the full article:
Focus workforce recruiting efforts on finding and retaining women

Gino Fontana, CTP, is COO and EVP at Transervice Logistics Inc. He has more than 35 years of experience in the transportation and logistics industry with both operational and sales experience.

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