LAKE SUCCESS, N.Y., JUNE 23, 2020 — Transervice Logistics Inc., a leading provider of customized fleet maintenance and leasing solutions, is sponsoring the July 4th iRacing Firecracker 400. This event will be an ode to stock car racing’s past, with an open entry iRacing race using the recently released 1987 stock cars at Daytona International Speedway. Racers from around the world are competing over a three-week span to qualify for the July 4th race and a chance to win the $12,500 prize pool.
In all, 344 racers are slated to compete, including NASCAR favorites Dale Earnhardt Jr., Denny Hamlin, Kyle Busch, William Byron, Landon Cassill and Parker Kligerman. Initially, Transervice will be sponsoring popular iRacing Streamer, driver Trevor Perry. Two additional drivers will be selected to run the Transervice scheme in the main events next week. The “Transervice Transfer Spot”, a branded frame around a camera that focuses on the drivers racing for the transfer spot, will be featured throughout the night’s most dramatic moments, highlighting the drivers who are attempting to race their way into the next stage of the event.
“Sponsorship of SIM Racing events has proven to be a very successful marketing tool for Transervice,” said Sean Schnipper, Marketing and Social Media Manager. “We tapped into eSports back in 2018 and have watched the explosive growth of drivers and members competing for cash prizes and recognition in the online racing communing. With many sports now relying on a virtual playing field post COVID-19, we see this niche as a timely and innovative way to build brand awareness in our marketplace.”
For more information, https://eracr.gg/event/infra-presents-the-firecracker-400/
Transervice Logistics Inc., headquartered in Lake Success, NY, provides customized fleet maintenance and transportation solutions including logistics, dedicated contract carriage, fleet leasing, contract maintenance, and material handling equipment leasing and maintenance. It maintains more than 124 regional and local facilities across North America and manages over 24,500 pieces of equipment. transervice.com
iRacing is the leader in SIM racing designed for gamers looking for an unparalleled eSport driving experience. Developed as a centralized racing and competition service, iRacing organizes, hosts and officiates online racing on virtual tracks all around the world. It utilizes the latest technology to recreate an ever-expanding lineup of famed race cars and tracks, simulating what a professional NASCAR driver experiences inside the seat of a stock car or a Grand Prix driver sees over the dash. For more information visit iRacing.com
